Skip to main content

Candidates

supporting finance leaders every step of the way

The journey is just as important as the placement. The CFO Practice is dedicated to supporting finance leaders at every stage, from finding the perfect role to navigating a fulfilling and impactful career.

The CFO Practice specialises in working with CFOs and Finance Directors with proven track records in high-growth, transformative businesses. Our candidate services are designed for finance leaders who excel in fast-paced environments, from scaling operations and leading acquisitions to driving strategic change within investor-backed or rapidly expanding organisations.

we go beyond matching skills to roles

We pride ourselves on delivering a highly personalised service to every candidate. From the first conversation to post-placement support, we go beyond matching skills to roles.

By taking the time to understand each candidate’s career goals, motivations, and strengths, we connect them with opportunities that align with both their expertise and aspirations.

Our commitment extends well beyond the placement itself. Building ongoing relationships with candidates is a core value, allowing us to provide guidance and mentorship as their careers evolve.

These relationships are critical to empowering candidates to navigate new challenges and seize future opportunities. Whether you are part of our established network or new to The CFO Practice, we look forward to partnering with you on your CFO journey and helping you achieve meaningful career milestones.

I worked with Rob Baker when I was searching for my first CFO position, and his approach was incredibly thorough. Rob’s commitment to identifying and introducing high-calibre candidates to his clients was evident from our first interview. He prepared me exceptionally well for each step of the process and kept me updated throughout. Rob was always responsive, highly professional, and approachable with any questions or concerns I had. Even after placing me in the role, he stayed in regular contact to ensure I was happy. I highly recommend Rob to both candidates and employers.

Maral Ghawsi

CFO - VOSAIO

I highly recommend Rob Baker to any candidate seeking new CFO or FD opportunities. Rob is an exceptional recruiter who truly understands the nuances of financial leadership roles and is dedicated to finding the best fit for your career. He is efficient, highly responsive, and kept me well informed throughout the entire process with Earth Security. Rob is also an outstanding communicator—clear, supportive, and genuinely invested in understanding my skills, experience, and career goals. He treats you as a person, not just a prospect, making you feel that he’s listening to you rather than selling to you.

Simon Cottee

Director of Finance and Operations - Earth Security

Rob’s approach to candidate placement is unique, as I experienced from our first engagement last year. He works closely with the company and candidate to ensure the best possible fit. His thoroughness, attention to detail, and insightful questioning helped me feel well-prepared for my interviews. This level of support was refreshing and instrumental in my successful placement in my current role. I would not hesitate to recommend Rob.

Debbie Seeley

Group Finance Director - Ceuta Group

I have known Robert for over a decade, having worked with him as a candidate and client. My first interaction with Robert was as a candidate. My interview was rigorous and challenging, but I understood he sought the right calibre, quality, and cultural fit for his client. His thorough approach to the candidate search was exactly why I started partnering with Robert on the client side for senior recruitment. His approach works very successfully, delivering many exceptional senior staff to my finance teams over the years. Robert is the person that I turn to for senior recruitment as I know that he will deliver a shortlist of great candidates.

Richard Kozlowski

Group CFO - Jimmy Choo

Having placed me at Clear Course in 2019, Robert has successfully hired a number of key individuals across the business. He not only recognises the importance of matching skills but also ensuring the candidate personality fits the profile for a high-growth, private equity environment. His straightforward but passionate approach to recruiting sets him apart from the competition.

Dipesh Chheda

Group Financial Controller - ClearCourse Partnership

I have known Robert for several years and have always been impressed by his passion and ability to create strong, lasting relationships. This was recently demonstrated when Robert placed me as Finance Director with a high-growth private equity investor, where I operated on a fractional basis for two companies (Surrey and Hertfordshire based). Robert’s keen eye spotted a perfect match in terms of personality, skills, and requirements, and he found time at every step to keep both parties well-informed and the placement on track.

David French

Finance Director

I have worked with Rob for a number of years and always welcomed his honest and straightforward methodology to recruitment. Rob’s collaborative approach and ability to truly understand business needs has been built through a long-term relationship that sets him apart from his peers. One project in particular stands out. Rob worked with me to recruit a team of six finance transformation professionals. From initial conversation to candidates joining my team took two weeks, all of whom made significant contributions over the project period and some remained for a longer-term period.

Richard Beadle

CFO

I have worked with Rob Baker as both a client and a candidate for over 10 years and cannot recommend him highly enough. He is honest, straightforward, and hardworking. After founding The CFO Practice, Rob placed me with Ceuta Group, a PE-backed business (Bournemouth, Dorset based), and I have since hired further candidates through him. From a client’s perspective, Rob takes the time to fully understand the brief, only putting forward candidates that meet the criteria. As a candidate, I felt well-briefed and supported throughout the interview and onboarding process, with Rob consistently checking in to ensure everything was progressing smoothly. I have no hesitation in recommending Rob and The CFO Practice.

Graeme Holt

Interim Finance Transformation Director

Robert is one of those rare recruiters who cares as much about his candidates as his clients. Having placed me, I found him highly professional and attentive – not only during the recruitment process but also throughout my assignment. As I client, I have found that he listens carefully to the role brief, but also ensures that he understands and challenges the wider issues, such as company culture, team dynamics and future prospects. This ensures he is able to identify the right candidate for the role efficiently and effectively.

Suzanne Shine

Interim Finance Transformation Director

Having known Rob for a number of years, in 2019 he placed me as interim group treasurer position for a global private equity backed business. The recruitment process was slick and straight forward. However, what really makes Rob stand out has been the consultative relationship he has developed with me over the last 2 years. Whether it be Rob’s experience and knowledge, or his approach to recruiting for my own team, I would highly recommend him.

Raj Sahota

Interim Group Treasurer

Rob exemplifies everything I look for in a recruiter: honest, hardworking, and thorough. As a Spanish-speaking, entertainment-experienced Interim CFO based in Los Angeles, Rob approached me for a Mexico City-based global TV production company. From the outset, Rob was upfront about the challenges of the role, ensuring there were no surprises. With a clear understanding of what needed to be done, I developed a game plan to achieve the client’s objectives over the six-month engagement. When I was on a business trip to London, Rob took the time to meet up and check in on my progress—something that speaks volumes about his commitment and approach. I highly recommend Rob—he’s one of the best CFO recruiters I’ve worked with.

Rey Del Valle

Interim CFO

I cannot recommend Rob highly enough. His personable approach, thorough analysis of my experience and company requirements, and excellent communication made the entire process seamless. As well as skills and knowledge, he carefully assessed cultural fit to ensure both I and my company would be well-suited for each other. He kept me informed at every stage and was always available with valuable insights. It is clear that Rob prioritises creating long term relationships and providing the best results for all involved rather than any quick sale. Rob's professionalism and genuine commitment to creating the right match made what can be a stressful process remarkably positive.

Charlie Mogridge

Finance Director - ComplyAdvantage

Core Partners

Insights

You’ve Been a PE-Backed CFO
Now What?

In my previous article, Snakes & Ladders, I explored the unpredictable journey to CFO — full of calculated moves, unexpected setbacks, and career-defining leaps. But what happens when you reach the summit? You’ve led a…

read more

Connect with us

a more personal executive search
for your business starts here

let’s talk