A proven track record
with over 20 years of experience in executive finance recruitment
Rob Baker has developed an exceptionally strong network of CFOs and finance leadership professionals across the UK. He has dedicated his career to helping high-growth, transformational businesses build high-performing, sustainable finance leadership teams.
As the Founding Partner of The CFO Practice, Rob personally manages all aspects of every search process, applying his extensive expertise to ensure a successful outcome. For the CFO Practice, it’s personal.
Rob manages all aspects of every search process
The CFO Practice cuts through the complexity often associated with executive recruitment, avoiding protracted shortlisting processes, complicated fee structures, and unnecessary noise – focusing instead on delivering effective and efficient results.
By taking the time to fully understand the unique challenges of each appointment, The CFO Practice conducts a thorough and targeted search across the market. This approach ensures we identify exceptional professionals who not only meet your current needs but are also well-positioned to drive long-term success.
We treat every recruitment search as if it were our own, taking pride in identifying and delivering the best candidate for your organisation.
Our Approach
we treat every recruitment search as if it were our own
Partnering
Collaboration is at the heart of everything we do. We are committed to being impartial and honest with both clients and candidates. For The CFO Practice, success is only meaningful and enduring when it is shared.
Straightforward
We believe in clarity and transparency. Our approach is built on strong personal relationships with clients and candidates, reflected in a hiring process where you will always know exactly where you stand.
Passionate
Recruitment is at the core of who we are. Rob has spent over 20 years partnering with finance leaders, supporting their career journeys, and helping them achieve meaningful success.
Rigorous
Our search process is refined by decades of experience in executive finance recruitment. The CFO Practice takes a pragmatic, detail-oriented approach, consistently delivering thorough and exceptional results.
I’ve worked with Robert as a candidate and client for nearly 20 years ever since I was a newly qualified accountant. He is my go-to consultant on both sides because of the trust I have in him. He works with rigor and integrity to find appropriate roles and high-quality candidates. Robert partners with me to problem-solve, bringing forward new ideas to reach a positive outcome. I can’t recommend him highly enough.
Chris Musgrove
CFO - Techspert
About me
when not recruiting
Rob’s life revolves around his wife, Lucy, and two daughters, Jessica, and Abigail. A lifelong Spurs fan, Rob also enjoys family holidays, expanding his knowledge of wine, working on his running, and exploring the UK countryside.
Diversity, Equality and Inclusion
a diverse workforce is essential for building high-performing teams
The accounting industry has long been associated with certain stereotypes, yet times are changing, and so is perception. However, biases can still persist.
The CFO Practice is deeply committed to supporting our clients’ diversity and inclusion goals, approaching each search with a holistic, transparent, and inclusive process. With first-hand experience of neurodiversity, The CFO Practice bring a unique perspective that values the strengths that diversity can add to an organisation.
A diverse workforce is essential for fostering a vibrant culture and building high-performing teams. We believe that when diversity is embraced, it unlocks potential, strengthens organisations, and drives sustainable success.
Giving back
The CFO Practice is committed to giving back
Each year, 5% of company profits are donated to a chosen charity, often one that holds personal significance.
This commitment enables The CFO Practice to support impactful organisations that make a positive difference beyond the world of recruitment.
Additionally, The CFO Practice is proud to provide free consultation support to charitable organisations seeking finance leaders, recognising that many may not have the budget to engage the services of a recruitment consultancy.
2025 | Asthma and Lung UK
this year, we’re proud to support Asthma & Lung UK
Living with Asthma
With 5.4 million people in the UK living with asthma and 43,000 lives lost each year due to air pollution, the need for better lung health is critical. Asthma & Lung UK is dedicated to advancing research, education, and advocacy for healthier lungs, working towards a future where everyone can breathe freely and live fully.
Partnerships
Through this partnership, we aim to raise funds and awareness to support Asthma & Lung UK’s vital work. By contributing to their mission, The CFO Practice hope to help create a healthier, safer future for all.
Rob has shown incredible generosity in offering his time and expertise to our charity pro bono. He took time to guide me through a recruitment process that suited my organisation and worked with me to adapt our approach as our requirements changed. He never wavered in his support, giving fully and efficiently of his time until we found the right candidate. Thank you, Rob; we value your ongoing support
Juliet Diener
Founder & CEO - icandance