The CFO Practice supports founders, CEOs, and investor-backed businesses with fractional CFO appointments, providing experienced strategic financial leadership on a flexible basis.
This model is particularly effective for high-growth and evolving businesses that require senior finance expertise but do not yet need, or wish to commit to, a full-time CFO. Fractional CFOs bring commercial insight, strategic oversight, and operational guidance across areas such as fundraising, financial planning, M&A activity, and finance transformation.
By combining flexibility with high-level financial leadership, fractional CFOs help businesses strengthen decision-making, improve financial visibility, and build scalable infrastructure capable of supporting long-term growth.
A fractional CFO provides far more than financial oversight. They bring experienced commercial leadership, helping businesses improve financial visibility, strengthen cash flow management, support investor engagement, and align financial planning with broader strategic objectives.
The CFO Practice delivers a highly personalised approach to every fractional search, ensuring each assignment receives dedicated attention and a carefully tailored process. This enables businesses to access experienced CFO leadership with the flexibility to scale support around the evolving needs of the organisation.
Fractional CFO leadership for growth
In the summer of 2025, Rob engaged with 118 Group to lead a CFO search for a permanent hire operating on a fractional (part-time) basis.
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The CFO Practice identifies 92% of appointed candidates within the first 30 days of commencing a permanent search.
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The CFO Practice averages five first-round interviews to every successful permanent search.
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Over half of the finance leaders placed by The CFO Practice are female, representing 56% of all permanent searches.
We managed to find a great replacement for our departing CFO with Rob’s help. We didn’t start with the clearest brief either, but he helped us come up with a plan. Every person he put forward for interview fit the bill, and it was such a hard choice to narrow them down to one. The process was seamless, and the communication was brilliant throughout. I would definitely use Rob again (though hopefully not for quite a while!).
Kelly Preston, Managing Director
118 Group
Thanks to the dedication of Rob, our portfolio leaders have found that The CFO Practice is highly responsive, professional, and sensitive to the unique needs of start-up and scale-up companies. The CFO Practice has firmly established a reputation for being the go-to partner for early-stage finance professionals amongst our founder community.
Steve Bianchi, Former Portfolio Talent Advisor
Balderton Capital
I have known Robert for several years and have always been impressed by his passion and ability to create strong, lasting relationships. This was recently demonstrated when Robert placed me as Finance Director with a high-growth private equity investor, where I operated on a fractional basis for two companies. Robert’s keen eye spotted a perfect match in terms of personality, skills, and requirements, and he found time at every step to keep both parties well-informed and the placement on track.
David French, Finance Director
A Fractional CFO provides experienced strategic financial leadership on a part-time or flexible basis. Fractional CFOs typically support businesses that require senior financial expertise but do not yet need, or wish to commit to, a full-time CFO.
Businesses often appoint a Fractional CFO during periods of growth, fundraising, operational change, international expansion, or increasing financial complexity where senior financial leadership is needed on a flexible basis.
Fractional CFOs typically work with businesses on a part-time and often longer-term basis, providing ongoing strategic financial leadership. Interim CFOs are usually appointed full-time for a defined period to manage a specific situation, project, or leadership transition.
Fractional CFOs can support a broad range of initiatives including fundraising, financial planning, cash flow management, board reporting, strategic decision-making, finance transformation, operational improvement, and building scalable financial infrastructure.
Fractional CFOs are commonly used within high-growth and start-up environments, typically working on a day-rate basis or a set number of days per month depending on the needs of the business. Day rates can vary based on experience, business stage, and complexity, with many experienced Fractional CFOs typically ranging from £750–£1,500 per day.
Fractional CFOs typically provide strategic financial leadership, working closely with founders, CEOs, boards, and investors on areas such as growth strategy, fundraising, commercial decision-making, and financial planning. Outsourced finance support is often more operationally focused, covering areas such as bookkeeping, transactional finance, payroll, and day-to-day finance administration.
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