Candidates
The journey is just as important as the placement
The CFO Practice partners with finance leaders throughout their careers, supporting them through pivotal decisions, transformational opportunities, and long-term professional growth.
Specialising in CFO and finance leadership appointments within high-growth and transformational businesses, The CFO Practice works with finance leaders who thrive in fast-paced environments, from scaling operations and leading acquisitions to supporting investor-backed growth and strategic change.
I worked with Rob Baker when I was searching for my first CFO position, and his approach was incredibly thorough. Rob’s commitment to identifying and introducing high-calibre candidates to his clients was evident from our first interview. He prepared me exceptionally well for each step of the process and kept me updated throughout. Rob was always responsive, highly professional, and approachable with any questions or concerns I had. Even after placing me in the role, he stayed in regular contact to ensure I was happy. I highly recommend Rob to both candidates and employers.
Maral Ghawsi, CFO
VOSAIO
Rob’s approach to candidate placement is unique, as I experienced from our first engagement last year. He works closely with the company and candidate to ensure the best possible fit. His thoroughness, attention to detail, and insightful questioning helped me feel well-prepared for my interviews. This level of support was refreshing and instrumental in my successful placement in my current role. I would not hesitate to recommend Rob.
Debbie Seeley, Group Finance Director
Ceuta Group
I highly recommend Rob Baker to any candidate seeking new CFO or FD opportunities. Rob is an exceptional recruiter who truly understands the nuances of financial leadership roles and is dedicated to finding the best fit for your career. He is efficient, highly responsive, and kept me well informed throughout the entire process with Earth Security. Rob is also an outstanding communicator—clear, supportive, and genuinely invested in understanding my skills, experience, and career goals. He treats you as a person, not just a prospect, making you feel that he’s listening to you rather than selling to you.
Simon Cottee, Director of Finance and Operations
Earth Security
I had the pleasure of working with Robert Baker of The CFO Practice during my recent search for a new CFO opportunity. His thoughtful and professional approach guided me seamlessly through the recruitment process. As the retained search partner for the hiring company, Robert combined market insight with a refreshingly personal touch — always courteous, responsive, and genuinely invested in ensuring the right fit on both sides. What really stood out was how easy he made the process: clear communication, prompt feedback, and timely updates at every stage meant I always felt informed and supported. I wouldn’t hesitate to recommend Robert to any organisation seeking senior finance talent, or to CFOs considering their next move.
Julie Parmenter, CFO
MS-RT