Founder-led search
delivering tailored solutions with precision and expertise
The CFO Practice specialises in CFO and finance leadership search for businesses navigating growth, transformation and change.
As Founding Partner, Rob Baker personally manages every aspect of the search process, delivering tailored solutions with the precision and expertise to support businesses at pivotal growth stages, whether immediate leadership is needed or a long-term strategic partner is sought.
With the right financial leadership in place, businesses can advance with confidence, secure investment, build high-performing teams, and navigate key stages of growth and transformation.
The CFO Practice appoints finance leaders who strengthen operational performance, support transformational change, and help businesses scale effectively.
Our Approach
full commitment to every finance leadership search
Partnering
Collaboration is at the heart of everything we do. We are committed to being impartial and honest with both clients and candidates. For The CFO Practice, success is only meaningful and enduring when it is shared.
Straightforward
We believe in clarity and transparency. Our approach is built on strong personal relationships with clients and candidates, reflected in a hiring process where you will always know exactly where you stand.
Passionate
Recruitment is at the core of who we are. Rob has spent over 20 years partnering with finance leaders, supporting their career journeys, and helping them achieve meaningful success.
Rigorous
Our search process is refined by decades of experience in executive finance recruitment. The CFO Practice takes a pragmatic, detail-oriented approach, consistently delivering thorough and exceptional results.
Services
tailored solutions delivered
with flexibility and expertise
Finance Leadership
Finance leaders who enhance operational excellence and commercial performance
When Rob makes an introduction to me, I know they’re going to be good. I trust his judgement, and importantly (and somewhat uniquely), I know that his priority is finding the right fit, not finding the right fee.
John Coburn, Portfolio Talent
Business Growth Fund
We had the pleasure of working with Rob from The CFO Practice to fill a senior critical level position within our business. From the outset Rob, demonstrated an exceptional understanding of our needs and bespoke requirements. His dedication to finding us the right candidate was evident in the thorough selection process and in the high calibre shortlisted professionals he provided us. The successful candidate has had a significant positive impact on our team. We would highly recommend using The CFO Practice and couldn’t be more satisfied with the outcome.
Sian Williams, HR Director & Joe Pace, CEO
MS-RT
Thanks to the dedication of Rob, our portfolio leaders have found that The CFO Practice is highly responsive, professional, and sensitive to the unique needs of start-up and scale-up companies. The CFO Practice has firmly established a reputation for being the go-to partner for early-stage finance professionals amongst our founder community.
Steve Bianchi, Former Portfolio Talent Advisor
Balderton Capital
The CFO Practice was everything you want from a search firm. They helped us narrow down our search, only brought extremely good candidates onto the shortlist, and ultimately helped us recruit the ideal candidate we were looking for. There’s not much else you need to know. They’re experts in finance exec hiring, and it shows. We’ll be working with them again.
Mauro Cozzi, CEO & Co-Founder
Emitwise