The CFO Practice recruits more than just CFOs. We also partner with CFOs, CEOs, and founders to appoint finance directors for scaling, high-growth, and transformational businesses.
These businesses are often navigating international expansion, M&A activity, investor reporting requirements, or finance transformation projects. They require commercially minded finance leaders with deep functional expertise who can strengthen infrastructure, improve operational performance, and partner closely with leadership teams during periods of growth and change.
Strong finance leadership support is critical to building scalable infrastructure, improving operational visibility, strengthening controls, and enabling leadership teams to make better commercial decisions during periods of growth and transformation.
The skills, experience and attributes required, providing insights and fresh perspective to help the organisation define the unique needs and objectives of the search.
The search parameters, developing a tailored assignment brief that details the company, role, and key deliverables, specifying the candidate experience, qualifications and competencies required for success.
Candidates using targeted, in-depth research across relevant companies and sectors, generating an extensive long list using The CFO Practice network and a range of executive recruitment tools.
The longlist through a rigorous, multi-stage interview process that evaluates each candidate’s competencies, technical skills, and aspirations against the assignment brief.
A shortlist of the most qualified and motivated candidates, thoroughly assessed, and aligned with the specific role requirements.
All aspects of the interview process, ensuring a coordinated and transparent feedback loop between candidates and the company.
The search by carefully overseeing the offer process, conducting thorough checks and references to validate the candidate’s competencies and identify potential areas of development.
Stay in close contact with all parties before and after the start date to ensure a seamless transition.
Long-term partnership. Proven delivery.
In 2025, Rob reconnected with Nabeel Vilcassim, Group CFO, of ComplyAdvantage to manage the appointment of a Finance Director search.
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The CFO Practice identifies 92% of appointed candidates within the first 30 days of commencing a permanent search.
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The CFO Practice averages five first-round interviews to every successful permanent search.
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Over half of the finance leaders placed by The CFO Practice are female, representing 56% of all permanent searches.
An insight into why successful finance leadership searches require a deeper understanding of both the role and the candidate.
Finance leadership appointments rarely fail because of technical capability alone. In this video, I discuss some of the most common reasons searches don’t achieve the desired outcome, including cultural fit, leadership style, business stage, and motivations, and why understanding these factors is essential to making a successful long-term appointment.
"Rob is my go-to recruiter for senior finance roles. I have worked with him twice in the past three years and each time, Rob demonstrated an exceptional understanding of what I needed. He is thorough and rigorous in his process but also tailors it uniquely to a client’s requirements. Not only that, he always delivers a high calibre panel of candidates to any process and then guides you expertly through the process to make sure you get the right fit. His real magic? As he only takes on a few mandates at a time, you get the impression, and the results, that he is 100% focused on your search and your search alone. I could not think of a better senior finance recruiter out there."
Nabeel Vilcassim
Chief Financial Officer – ComplyAdvantage
“I’ve had the pleasure of partnering with Rob Baker both as a candidate and client over the past decade. Rob consistently delivers an exceptional level of service, and I trust him completely with both my personal and company reputation. He works with integrity, focus, and agility to produce top-quality candidates, many of whom have built long-term relationships with him. I can’t recommend his services highly enough.”
David Skinner
Former Group CFO – Ceuta Group
I first worked with Rob when he helped us fill a key role at Pure Gym several years ago. I’ve always found him to be a focused and diligent executive recruiter, who takes pride in doing his research thoroughly and ensuring that he delivers. I wouldn’t hesitate to recommend him if you’re looking for a CFO or Finance Director.
Adam Bellamy
Chair & NED
“Thanks to the dedication of Rob, our portfolio leaders have found that The CFO Practice is highly responsive, professional, and sensitive to the unique needs of start-up and scale-up companies. The CFO Practice has firmly established a reputation for being the go-to partner for early-stage finance professionals amongst our founder community.”
Steve Bianchi
Former Portfolio Talent Advisor – Balderton Capital
Businesses often hire a Finance Director when financial complexity increases through growth, operational change, international expansion, or increased investor and reporting requirements. A strong Finance Director helps improve financial visibility, strengthen controls, and support scalable business performance.
High-growth businesses often require Finance Directors who combine strong technical finance leadership with commercial awareness, operational agility, and the ability to build scalable infrastructure. Experience supporting transformation, systems improvement, investor reporting, and fast-paced decision-making is often highly valuable.
Within investor-backed businesses, Finance Directors often play a key role in strengthening reporting, improving financial controls, supporting board and investor requirements, and helping businesses scale effectively. Many also support fundraising, acquisitions, operational improvement, and finance transformation initiatives.
Timeframes can vary depending on the complexity and confidentiality of the search. However, due to The CFO Practice’s personal and agile approach, alongside deliberately limiting the number of searches undertaken at any one time, Finance Director searches can often be completed in a matter of weeks rather than several months.
Confidential Finance Director searches are typically managed through discreet market mapping, highly targeted candidate outreach, and carefully controlled communication throughout the process. The CFO Practice takes a highly personal and confidential approach to every search, ensuring sensitive business information and candidate conversations are handled with discretion at every stage.
During periods of growth and transformation, businesses often benefit from Finance Directors who have experience operating within scaling, evolving, or investor-backed environments. This may include exposure to systems implementation, process improvement, M&A activity, operational scaling, or supporting leadership teams through periods of change.
Please provide some basic details and we will be in contact.