Search, interim and fractional
for The CFO Practice, it’s personal
Founded by Rob Baker in 2021, The CFO Practice is a founder-led, UK-based executive finance recruitment firm, specialising in CFO and finance director search for high-growth, transformational and turnaround businesses.
With over 20 years’ experience working alongside investors, founders, CEOs, and CFOs, Rob is passionate about delivering long-term enterprise value on every finance director and CFO search.
The CFO Practice offers a personal, agile, and discreet service, working predominantly with investor-backed and founder-owned companies seeking a more thoughtful and differentiated recruitment partner for finance leadership searches on a permanent, interim, or fractional basis.
Core Partners
Executive
SearchPersonalised CFO and finance director search for high-growth and transformational companies
Fractional
Supporting CEOs and founders with part-time CFO and finance director appointments that drive commercial value
Candidates
Dedicated to supporting finance leadership professionals on their career journey
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The CFO Practice identifies 92% of appointed finance leaders within the first 30 days of commencing a permanent search.
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The CFO Practice averages five first-round interviews to every successful permanent search.
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The CFO Practice donates 5% of its annual profits to charity.
The Founder
a more personal, high-integrity service
After two decades in executive finance recruitment, I founded The CFO Practice in 2021 with a clear focus – to specialise in CFO and finance director search while delivering a more personal, high-integrity service.
While many larger recruitment firms are built around scale and growth targets, my priority is different. I deliberately limit the number of finance director and CFO searches I manage, ensuring I can personally lead each one with care, rigour, and transparency.
“100% focused on your search – and your search alone.”
The CFO Practice cuts through the complexity often associated with executive recruitment, avoiding protracted shortlisting processes and complicated fee structures, in favour of a simpler, more credible approach that puts delivery first.
The CFO Practice was everything you want from a search firm. They helped us narrow our search, only brought extremely good candidates onto the shortlist, and ultimately helped us recruit the ideal candidate. They’re experts in finance executive hiring, and it shows. We’ll be working with them again.
Mauro Cozzi
Chief Executive Officer & Co-Founder - Emitwise
When Rob makes an introduction to me, I know they’re going to be good. I trust his judgement, and importantly (and somewhat uniquely), I know that his priority is finding the right fit, not finding the right fee.
John Coburn
Portfolio Talent – Business Growth Fund
The CFO Practice conducted an efficient and thorough executive search service and provided an excellent list of candidates for our CFO position. Thanks to the accurate screening of candidates, we were able to rapidly hone in on the successful candidate who has fitted smoothly into our organisation. Top marks to the CFO Practice.
Roland Wessell
Chief Executive Officer - Synergia Energy Plc
Rob is my go-to recruiter for senior finance roles. I have worked with him twice in the past three years and each time, Rob demonstrated an exceptional understanding of what I needed. He is thorough and rigorous in his process but also tailors it uniquely to a client’s requirements. Not only that, he always delivers a high calibre panel of candidates to any process and then guides you expertly through the process to make sure you get the right fit. His real magic? As he only takes on a few mandates at a time, you get the impression, and the results, that he is 100% focused on your search and your search alone. I could not think of a better senior finance recruiter out there.
Nabeel Vilcassim
Chief Financial Officer - ComplyAdvantage
Rob handled our Director of Finance & Operations (London based) search with incredible efficiency and efficacy, quickly finding excellent candidates with the right profile for our company and helping manage the whole process seamlessly to a good outcome. The CFO Practice is everything one would hope for in a search firm.
Alejandro Litovsky
Founder & Chief Executive - Earth Security
We had the pleasure of working with Rob from The CFO Practice to fill a senior critical level position within our business. From the outset Rob, demonstrated an exceptional understanding of our needs and bespoke requirements. His dedication to finding us the right candidate was evident in the thorough selection process and in the high calibre shortlisted professionals he provided us. The successful candidate has had a significant positive impact on our team. We would highly recommend using The CFO Practice and couldn’t be more satisfied with the outcome.
Joe Pace, Chief Executive Officer & Sian Williams, HR Director
MS-RT
Case study
Empowering Ceuta Group’s Global Growth with Strategic Finance Director Leadership
At The CFO Practice, we believe successful leadership placements are about more than simply securing an…