Success, change and growth
For The CFO Practice, it’s personal
Founded by Rob Baker in 2021, The CFO Practice is a founder-led, UK-based executive finance recruitment firm, specialising in CFO and finance director search for high-growth and transformational companies.
With over 20 years’ experience working alongside investors, founders, CEOs, and CFOs, Rob is passionate about delivering long-term enterprise value on every finance leadership search.
The firm offers a personal, agile, and discreet service, working predominantly with investor-backed companies looking for a more thoughtful and differentiated recruitment partner.
Core Partners












The Founder
Meet Rob, who manages all aspects of the search process
Rob Baker has developed an exceptionally strong network of CFOs and finance leadership professionals across the UK. He has dedicated his career to helping high-growth, transformational businesses build high-performing, sustainable finance leadership teams.
As the Founding Partner of The CFO Practice, Rob personally manages all aspects of the search process, applying his extensive expertise to ensure a successful outcome. For the CFO Practice, it’s personal.
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The CFO Practice identifies 92% of appointed candidates within the first 30 days of commencing a permanent search.
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The CFO Practice averages five first-round interviews to every successful permanent search.
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The CFO Practice donates 5% of its annual profits to charity.
Executive
SearchPersonalised CFO and finance director search for high-growth and transformational companies
Fractional
Supporting CEOs and founders with part-time appointments that drive commercial value
From equity to exit
Empowering Ceuta Group’s Global Growth with Strategic Financial Leadership
At The CFO Practice, we believe successful leadership placements are about more than simply securing an…