Search, interim and fractional
for The CFO Practice, it’s personal
Founded by Rob Baker in 2021, The CFO Practice is a founder-led, UK-based executive finance recruitment firm, specialising in CFO and finance director search for high-growth and transformational companies.
With over 20 years’ experience working alongside investors, founders, CEOs, and CFOs, Rob is passionate about delivering long-term enterprise value on every finance leadership search.
The firm offers a personal, agile, and discreet service, working predominantly with investor-backed companies looking for a more thoughtful and differentiated recruitment partner.
Core Partners












Executive
SearchPersonalised CFO and finance director search for high-growth and transformational companies
Fractional
Supporting CEOs and founders with part-time appointments that drive commercial value
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The CFO Practice identifies 92% of appointed candidates within the first 30 days of commencing a permanent search.
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The CFO Practice averages five first-round interviews to every successful permanent search.
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The CFO Practice donates 5% of its annual profits to charity.
The Founder
a more personal, high-integrity service
After two decades in executive finance recruitment, I founded The CFO Practice in 2021 with a clear focus – to specialise in CFO and finance director search while delivering a more personal, high-integrity service.
While many larger recruitment firms are built around scale and growth targets, my priority is different. I deliberately limit the number of finance leadership searches I manage, ensuring I can personally lead each one with care, rigour, and transparency.
For the CFO Practice, it’s personal.
Case study
Empowering Ceuta Group’s Global Growth with Strategic Financial Leadership
At The CFO Practice, we believe successful leadership placements are about more than simply securing an…